Highlights
- Situated between a beach and a lagoon, Praia Mole Eco Village is a hotel in the middle of paradise. The redesign of its graphic elements helped to better articulate the hotel's concept of ecological awareness.
- Dolce Banho, a handmade soap company, wanted to reformulate its corporate image. The update included new product lines and graphic elements.
- The Distance Education Program at Universidade Federal de Santa Catarina (EaD-UFSC) received new graphic elements to help solidify its image as an institution.
My skills
Web Design
An effective website is not focused only on aesthetic aspects, but is also intended to improve user experience. In addition, technical aspects are taken into consideration to ensure proper presentation in all browsers. A site should also guarantee accessibility for users with limited technology. I develop websites with the following characteristics:
- Usability
- W3C Standards
- XHTML + CSS
- Microformats e jquery
Visual Identity System
A Visual Identity System is composed of a set of visual elements that, when integrated, characterize the institution they represent. The goal is to transmit a specific message to a target audience. Among other elements in this field, I work with:
- Logo
- Institutional stationery (cards, letterhead, envelopes)
- Uniforms
- Promotional materials
The potential combinations of graphic elements, paper choice, and types of printing and finishing, are infinite. Such choices depend on the message to be communicated and the available budget for each project. Among other products, I design:
- Posters
- Flyers and Folders
- Invitations
- Product labels